Andhra Pradesh Tourism is planning to strengthen its branding and promote festivals and tourist destinations worldwide. Tourism Minister Kandula Durgesh asked officials to speed up social media campaigns to reach global audiences.
He said the State has many unique places, cultural events, and festivals that can attract visitors from India and abroad. Videos, photos, and other digital content should be used to showcase the beauty and heritage of Andhra Pradesh. The Minister stressed that consistent promotion on platforms like YouTube, Instagram, and Twitter can help make the State a popular tourist destination.
Officials were asked to plan more cultural and festival events to draw attention from tourists. Special campaigns will focus on highlighting historical sites, natural landscapes, and local traditions.
The government aims to increase tourism revenue, create jobs, and improve the visibility of Andhra Pradesh as a top destination for travel and cultural experiences.
