The Andhra Pradesh government has taken major steps to boost the financial growth of DWCRA women. Under the guidance of Chief Minister N. Chandrababu Naidu, a new initiative has been launched to create 100 product clusters in food processing, aqua, and related sectors. These clusters will help promote locally made products under the new ‘Avani’ brand at the international level.
During a review meeting, the Chief Minister directed officials to ensure that women’s products get proper marketing support. He asked departments like MEPMA and SERP to focus on identifying talented women and providing them with technology and business guidance. The ‘Mana Mitra’ app and ‘Avani’ brand were launched to enhance digital access and global branding.
Chandrababu Naidu also suggested that officials verify how quickly DWCRA groups are receiving bank loans. He recommended appointing fund managers to help women utilize financial aid more effectively.
Currently, DWCRA women have collective savings of ₹20,739 crore and repay over 90% of their loans. The Chief Minister said the government aims to transform these women into entrepreneurs through training and better market linkages.
