BJP West Bengal poll strategy has taken clear shape ahead of the upcoming Assembly elections. The party has identified three priority areas. These include grassroots mobilisation, internal unity, and sustained attacks on the Trinamool Congress government.
Senior sources say coordination with the Rashtriya Swayamsevak Sangh will play a key role. The BJP plans closer engagement with the RSS at the local level. Former RSS prant in-charge Pradeep Joshi will oversee this coordination in West Bengal.
Party leaders admit lessons were learned from the 2021 Assembly elections. During that campaign, coordination gaps emerged between the BJP and RSS. Many local workers felt sidelined due to the entry of outside leaders. After the polls, large-scale political violence followed. BJP workers and supporters faced attacks, while organisational support remained limited.
RSS leaders now stress that protecting grassroots workers is a priority. They believe strong coordination can prevent repeat mistakes. Joshi earlier handled RSS responsibilities in West Bengal and Odisha. He now serves in the national media outreach team.
The BJP is also working to resolve internal factionalism. Union Home Minister Amit Shah has asked leaders to involve former state chief Dilip Ghosh actively. Party insiders say consolidation comes before mass outreach. While Trinamool Congress has launched yatras, the BJP will first strengthen its base. Wider campaigns will follow as elections near.
