Varanasi is witnessing a unique wave of devotion as the “I Love Mahadev” tattoo trend gains momentum in response to the ongoing “I Love Muhammad” controversy in Uttar Pradesh. The row began during a Barawafat procession in Kanpur, where posters with the phrase “I Love Muhammad” sparked objections over a deviation from tradition, leading to multiple FIRs and protests across several districts.
In the spiritual city of Varanasi, saints and Shiva devotees have launched the “I Love Mahadev” campaign, taking the movement beyond slogans and processions. Young followers of Lord Shiva are flocking to tattoo parlours to permanently express their faith by getting “I Love Mahadev” inked on their bodies. Tattoo artists report a sharp rise in demand, with many parlours even offering the tattoos free of cost to devotees.
Local artist Paras said he has already created more than 50 such tattoos in just a few days. Tattoo parlour owner Ashok Kumar confirmed that the campaign has significantly increased footfall, particularly among youth seeking a permanent spiritual symbol. One devotee, Jyoti, who got the tattoo on her arm, said she felt “energy, not pain,” adding that Lord Shiva’s presence gave her strength during the process.
Meanwhile, tensions continue in Bareilly, where cleric Maulana Tauqeer Raza has called for a sit-in protest over the removal of “I Love Muhammad” posters. Authorities have imposed Section 163 and conducted flag marches to maintain peace, warning that no unauthorized protests will be allowed.
This growing tattoo trend in Varanasi reflects how faith and personal devotion are being expressed in new and striking ways amid a sensitive statewide debate.
