Hyderabad: The World Environment Organization (WEO) has launched the ‘Swachh Medaram’ campaign ahead of the Medaram Sammakka-Saralamma Maha Jatara 2026. The festival will take place from January 28 to 31. The campaign aims to make the event plastic-free and pollution-free.
As part of the initiative, WEO prepared posters and cloth banners in 22 Indian languages. These materials will help spread awareness among devotees from across the country. IAS officer Sri Parikipandla Narahari officially unveiled the campaign materials.
Leaders Attend the Launch Event
Several dignitaries attended the event. These included WEO Founder President Dr. Ch. Bhadra, General Secretary Nikhil Sai Koneti, Treasurer Md. Rezwan, Schools Program Director Dr. A. Jyotsna Rao, National Secretary Ch. Sagar, and National Youth Secretary Sumer.
In addition, environmental activists and volunteers also participated in the program.
Narahari Calls for Public Participation
Speaking on the occasion, Sri Parikipandla Narahari praised WEO for its long-term environmental work. He said the organization has worked consistently for the past 14 years.
He also shared his experience from Indore. During his tenure as District Collector, he led the ‘Swachh Indore’ campaign with public support. As a result, Indore became India’s cleanest city for eight consecutive years.
Moreover, he urged devotees to take responsibility for keeping Medaram clean. He asked people to avoid plastic and follow eco-friendly practices during the Jatara.
Environmental Pollution a Major Challenge
Kalayika Foundation Chairman Chirala Narayana said environmental pollution has become a serious global problem. However, he appreciated WEO for taking strong action to address this issue.
He also encouraged citizens to join the ‘Swachh Medaram’ movement. According to him, public participation is key to the campaign’s success.
WEO Expands Awareness Programs Nationwide
WEO President Dr. Ch. Bhadra said the organization works under the slogan “Nature is the Teacher – Nature is our Future.” He added that WEO currently promotes environmental awareness in over 2,000 schools across the country.
Furthermore, he said the organization has distributed lakhs of jute bags at Medaram Jatara for the past 14 years. This step has helped reduce plastic usage.
He also mentioned that encouragement from Honorable Minister Smt. Seethakka has strengthened the campaign. This year, WEO will install awareness banners in 22 languages at the festival venue.
Youth Play a Key Role in Campaign
General Secretary Nikhil Sai Koneti said WEO continues to connect schools and temples to spread environmental awareness. The organization mainly focuses on students, youth, and women.
Meanwhile, National Youth Secretary Sumer shared recent campaign updates. Over the past four months, volunteers conducted hundreds of rallies across Telangana. During these programs, thousands of students took pledges to avoid plastic use.
Additionally, the youth wing will organize large awareness drives during the Jatara. The goal is to protect Medaram’s biodiversity and preserve the forest region.
A Step Towards a Cleaner Festival
The ‘Swachh Medaram’ campaign aims to set a new standard for eco-friendly religious events. With strong public support, organizers hope to make the 2026 Jatara cleaner, safer, and greener.
