Kerala, often called “God’s Own Country,” is working hard to bring back tourists after facing challenges in recent years. The tourism sector suffered due to floods, COVID-19, and rising costs, which caused a big drop in visitors. Now, the state government and tourism businesses are taking steps to revive travel and hospitality.
Authorities are promoting eco-tourism, backwater cruises, hill station tours, and cultural festivals to attract both domestic and international tourists. Hotels and resorts are upgrading facilities and offering affordable packages to encourage visitors. Safety, hygiene, and sustainable tourism practices are also being emphasized to restore traveler confidence.
Experts believe that these efforts, along with digital campaigns and partnerships with travel agencies, can help Kerala regain its position as a top tourist destination. The government aims to boost local employment and income from tourism while preserving the state’s natural beauty.
