Mondelez will launch Oreo Zero Sugar and Oreo Double Stuf Zero Sugar in the United States this January. These products will become permanent additions to the Oreo portfolio. The company already sells sugar-free versions in Europe and China.
Mondelez says many shoppers want what it calls mindful indulgence. It believes this new lineup will fill a large gap in the sugar-free cookie category. Snack trends also show rising demand for healthier choices. A Circana report found that most Americans now look for snacks they consider good for them. Conagra has noted similar trends, especially among Millennials and Gen Z who prefer portion-controlled and wellness-driven snacks.
Coca-Cola Zero Sugar showed strong growth last year, increasing sales by 9%, while original Coke rose only 2%. Mondelez also faces competition from Hershey’s zero-sugar candies and Voortman’s sugar-free wafers.
The company spent four years developing these no-sugar Oreos. It aimed to match the taste of classic Oreos by using maltitol, polydextrose, sucralose, and acesulfame potassium. Regular Oreos contain 13 grams of added sugar per serving, while the zero-sugar versions contain none.
