The court heard the petition today and issued key directions. It ordered the removal of all objectionable links within seven days. Additionally, it instructed Pawan Kalyan’s legal team to submit the URLs of the disputed posts to the concerned social media companies within 48 hours. The court then adjourned the case to December 22 for the next hearing.

Several top Telugu actors recently filed similar petitions. Chiranjeevi, Nagarjuna and Jr NTR approached the High Court earlier, seeking protection for their names and likeness. Their concerns mainly involved unauthorised use of their identity through AI-generated images and misleading online content.

Furthermore, many Bollywood celebrities, including Ajay Devgn, Abhishek Bachchan and Aishwarya Rai, raised comparable issues in the past. They argued that their images and names were being misused for commercial gain without consent. Hence, more celebrities are turning to courts to safeguard their digital identity.

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The Delhi High Court directed that Abhishek Bachchan’s name, voice, likeness, and other aspects of his personality cannot be exploited without consent. This protection is aimed at preventing misuse in advertisements, online platforms, deepfakes, and other commercial ventures that could harm reputation or mislead the public.

Earlier this week, Aishwarya Rai Bachchan was granted similar protection, citing the growing misuse of AI-driven tools to create manipulated videos and unauthorized content featuring celebrities. The court acknowledged that such content could misrepresent public figures and violate their privacy.

With Abhishek also securing relief, the Bachchan family has now taken strong legal steps to ensure that their public image and brand value remain under their control. Legal experts note that this ruling will strengthen the broader case for personality rights in India, where concerns about misuse of celebrity likenesses are rising with the spread of digital media.

Abhishek Bachchan has had a long career spanning films, web series, and endorsements. The new order ensures that no third party can commercially exploit his persona without proper authorization.

The ruling adds momentum to the growing debate around celebrity rights in the digital age. It also highlights how courts are adapting to protect individuals from the risks posed by emerging technologies such as deepfakes and unauthorized AI-generated content.

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