Many enthusiasts began lining up as early as the previous evening, some carrying chairs, snacks and even posters to showcase their excitement. “I’ve been waiting since 8 pm to buy the orange iPhone 17 Pro Max. This time the camera, battery, and design feel completely different,” said one customer outside the Mumbai store.

However, the high-energy atmosphere briefly turned chaotic when a scuffle broke out at the BKC store as the gates opened. Eyewitnesses said pushing and shoving between eager buyers led to a heated exchange before security personnel stepped in to restore order. No serious injuries were reported, but the incident highlighted the pressure on staff during such mega launches.

The pricing range for the iPhone 17 series in India starts at around ₹82,900 for the base model (256 GB) and goes up to ₹2,29,900 for the iPhone 17 Pro Max with 2 TB storage. Alongside the standard and Pro versions, Apple also unveiled the iPhone Air, offering lighter build and premium features.

Retailers across India, including Reliance Digital, Croma, Vijay Sales, Flipkart, and Amazon, reported brisk sales both online and offline. Promotional deals such as no-cost EMI, exchange offers, and bank card discounts further fueled demand.

While the day began with excitement and fanfare, the crowd-control issues in Mumbai underline the need for better management at high-profile tech launches. Despite the hiccup, the enthusiasm around Apple’s iPhone 17 suggests another record-breaking sales cycle for the company in India.

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