Before the procession, priests offered special prayers to the flowers at the garden department’s Kalyanavedika. Deputy Executive Officer Lokanatham, Deputy Director Srinivasulu, and garden staff then carried the flowers to the temple in a grand procession filled with music and devotion.

TTD Executive Officer Anil Kumar Singhal said that Pushpayagam follows Brahmotsavam to seek forgiveness for any lapses during the festival. He explained that the ritual symbolizes universal prosperity and has been part of temple tradition since the 15th century.

The TTD revived the festival in 1980 after a temporary pause and has continued it every year since.

On Wednesday evening, priests performed the Ankurarpanam ritual to mark the festival’s beginning. The next morning, they conducted Snapan Tirumanjanam for Lord Malayappa Swamy, Sri Devi, and Bhu Devi from 9 a.m. to 11 a.m.

Later, between 2 p.m. and 5 p.m., priests performed the Pushpayagam ceremony using 16 varieties of flowers and six kinds of leaves. Devotees from Tamil Nadu, Karnataka, and Andhra Pradesh generously donated about nine tonnes of flowers for the grand ritual.

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Notably, Ashok Gajapathi Raju, the Governor of Goa and hereditary trustee of the temple, visited the shrine along with his family members to pay their respects to Ammavari. The temple authorities have made extensive arrangements to accommodate the large crowd, ensuring smooth darshan and ceremonial proceedings.

As part of the festival celebrations, the temple will host the Sirimanotsavam at 3 PM today, a significant ritual marking the height of festivities. The event highlights the cultural and religious importance of the Paiditalli Ammavari temple, drawing devotees and tourists alike to experience the spiritual fervor and traditional rituals.

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Following the meeting, TTD priests blessed the CM. Chairman B.R. Naidu invited the CM to be the chief guest at the upcoming Tirumala Brahmotsavam 2025, set to begin on September 22. The Chief Minister inquired about the preparations for the grand event and emphasized the need to ensure a smooth experience for devotees during the festivities.

Naidu expressed his hope that the TTD would take every measure to avoid any inconvenience to the pilgrims attending the Brahmotsavam, underscoring the importance of smooth operations for such a large-scale event.

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As part of the ritual, the sanctum and surrounding sub-temples were covered with fragrant herbal and aromatic mixtures. The walls, floors, and puja materials inside the temple premises were purified in accordance with scriptural procedures. After the cleansing, the priests began preparing for special services to the presiding deity. Devotees were allowed darshan only after 10 a.m., once the rituals concluded.

Koil Alwar Thirumanjanam is conducted four times a year in the Tirumala temple. Traditionally, it is performed ahead of Ugadi Asthanam, Anivara Asthanam, the annual Brahmotsavams, and Vaikunta Ekadasi festival. The ritual symbolizes spiritual and physical purification of the shrine before major festivals.

This long-standing custom continues to attract the attention of devotees worldwide. The event emphasizes the importance of maintaining sanctity in one of India’s most revered temples, drawing thousands of pilgrims each year.

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