Cities such as Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur, and Chandigarh led the surge, driven by expansion in e-commerce warehousing, logistics, retail, and rising festive season demand.

Overall, India’s total hiring increased 17% annually and 4% month-on-month, highlighting a resilient job market beyond metro regions. Anupama Bhimrajka, Vice President of Marketing at Foundit, said the shift shows the growing strength of smaller cities as sustainable talent hubs.

While metros continue to record steady growth–about 14% year-on-year–the hiring landscape is clearly becoming more decentralized. Sectors like sales, marketing, customer support, and creative media are driving this momentum.

Experts say the trend marks a long-term transformation, as companies increasingly tap into regional talent pools, offering professionals more opportunities closer to home with lower living costs and better work-life balance.

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In July, 31,146 new establishments were brought under the social security umbrella of the ESI Scheme. This move extends benefits like financial protection and medical care to more workers across factories, shops, hotels, and educational institutions.

The gender analysis revealed that 4.33 lakh of the total registrations were female employees. Additionally, 88 transgender employees were enrolled, reflecting ESIC’s commitment to inclusive social security coverage for all sections of society.

The ESI Scheme provides financial and medical benefits in cases of sickness, maternity, disablement, and employment-related death. The payroll data is provisional, as employee registration is a continuous process. Comparatively, in June, around 49.5% of new employees were below 25 years of age, indicating sustained youth participation in the workforce.

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