The city attracts visitors with its scenic beaches, Ayurvedic wellness centres, heritage sites, and ancient temples. Travellers also value its easy access to Kerala’s backwaters and hill stations. Agoda noted that international tourists increasingly choose Thiruvananthapuram for its blend of culture, relaxation, and natural beauty.

Among domestic travellers, Indore has emerged as the most trending city. It rose from 35th place in 2024 to 28th in 2025. Tourists praised the city for its cleanliness, vibrant street food, and heritage bazaars. Other fast-rising Asian destinations for Indian tourists include Almaty in Kazakhstan, Sapa in Vietnam, Okayama, Takamatsu, and Matsuyama in Japan, and Bandung in Indonesia.

Union Tourism Minister Gajendra Singh Shekhawat attributed the growth to the Swadesh Darshan 2.0 and PRASHAD schemes. These initiatives upgraded infrastructure, developed themed tourism circuits, and revived heritage sites. The government also approved 40 new projects worth ₹3,295 crore to promote lesser-known destinations. In addition, it encouraged homestays through Mudra loans and reduced GST on hotel tariffs to make travel more affordable.

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