The phrase Jhal Muri Magic in Jhargram started during the campaign of Narendra Modi. During his visit, he stopped at a roadside stall and ate the famous Bengali snack “jhal muri.” The moment quickly went viral on social media. Many supporters shared the video and praised the simple gesture.

In the Jhargram constituency, BJP candidate Lakshmi Kantha Sou is leading against sitting MLA Mangal Soren of TMC. Early counting trends show a clear advantage for the BJP in the region.

Political observers say Modi’s simple act connected well with local voters. It also strengthened the party’s campaign message in the tribal belt of West Bengal.

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