During a review meeting, the Chief Minister directed officials to ensure that women’s products get proper marketing support. He asked departments like MEPMA and SERP to focus on identifying talented women and providing them with technology and business guidance. The ‘Mana Mitra’ app and ‘Avani’ brand were launched to enhance digital access and global branding.

Chandrababu Naidu also suggested that officials verify how quickly DWCRA groups are receiving bank loans. He recommended appointing fund managers to help women utilize financial aid more effectively.

Currently, DWCRA women have collective savings of ₹20,739 crore and repay over 90% of their loans. The Chief Minister said the government aims to transform these women into entrepreneurs through training and better market linkages.

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Reacting to the announcement, Zoho’s Chief Scientist and Co-founder Sridhar Vembu said the decision boosts morale for engineers who have built the platform over two decades. He added that the team will continue making India proud.

Prime Minister Narendra Modi had earlier urged citizens to buy local products during the festive season, highlighting benefits for families, artisans, and youth employment. Vaishnaw’s move aligns with the PM’s vision of ‘Viksit Bharat 2047’.

The adoption of Zoho also supports government initiatives like the “GST Bachat Utsav”, aimed at simplifying business processes, reducing household expenses, and encouraging growth for MSMEs, traders, women, and farmers. Zoho’s success exemplifies India’s ability to create global-standard indigenous technology.

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