The announcement was made on Monday at a state-level sports event attended by key sports authorities, youth representatives, and football coaches. Maharashtra Sports officials said that Tiger Shroff was selected for the campaign due to his strong fitness image, youth appeal, disciplined lifestyle, and his consistent advocacy for sports and athletic culture in India.

Tiger Shroff expressed his excitement at partnering with the programme, saying that football has always been close to his heart and that he strongly supports initiatives that encourage children to take up sports not just for career development, but for physical and mental health as well. He added that Maha-Deva can become a model initiative to identify future national and international stars if implemented consistently at district and village levels.

The Maha-Deva programme will include certified coaching sessions, nutrition awareness workshops, sports scholarships, and state-funded talent scouting tournaments. Officials stated that future phases will also involve collaborations with international coaches and professional clubs for advanced training.

Sports analysts believe Tiger Shroff’s involvement will significantly increase youth participation, social media visibility, and brand value for the initiative, especially among school-level and college-level athletes.

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Mandhana expressed pride in representing Maharashtra, highlighting the collective effort of the team in achieving the World Cup victory. She thanked MCA President Rohit Pawar and office-bearers for recognising her contribution. She praised MCA’s initiatives for women cricketers, including the Maharashtra Women’s Premier League and the Senior Women’s T20 Trophy victory.

MCA President Rohit Pawar congratulated Mandhana and the Indian Women’s Cricket Team for their achievement. He said her consistent performances and determination played a pivotal role in securing the World Cup. Pawar also acknowledged the BCCI for providing world-class infrastructure and support to both men’s and women’s cricket.

Former MCA President Ajay Shirke and other MCA officials extended their congratulations. The award ceremony highlighted Maharashtra’s commitment to nurturing women cricketers. Earlier, the Maharashtra Senior Women’s Team received Rs 40 lakh for their T20 Trophy win.

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