Bollywood actor Abhishek Bachchan has received legal protection on his personality rights from the Delhi High Court, just days after his wife and actress Aishwarya Rai Bachchan was granted a similar order. The development marks a significant step in safeguarding celebrity rights in India against unauthorized commercial use of their identity.
The Delhi High Court directed that Abhishek Bachchan’s name, voice, likeness, and other aspects of his personality cannot be exploited without consent. This protection is aimed at preventing misuse in advertisements, online platforms, deepfakes, and other commercial ventures that could harm reputation or mislead the public.
Earlier this week, Aishwarya Rai Bachchan was granted similar protection, citing the growing misuse of AI-driven tools to create manipulated videos and unauthorized content featuring celebrities. The court acknowledged that such content could misrepresent public figures and violate their privacy.
With Abhishek also securing relief, the Bachchan family has now taken strong legal steps to ensure that their public image and brand value remain under their control. Legal experts note that this ruling will strengthen the broader case for personality rights in India, where concerns about misuse of celebrity likenesses are rising with the spread of digital media.
Abhishek Bachchan has had a long career spanning films, web series, and endorsements. The new order ensures that no third party can commercially exploit his persona without proper authorization.
The ruling adds momentum to the growing debate around celebrity rights in the digital age. It also highlights how courts are adapting to protect individuals from the risks posed by emerging technologies such as deepfakes and unauthorized AI-generated content.
