Bollywood actor Aishwarya Rai Delhi HC Case has brought fresh focus on misuse of celebrity identity in the digital world. Rai has moved the Delhi High Court after discovering that several websites were using her name to sell merchandise without her permission. Adding to the concern, AI-generated morphed images of her were also being circulated online.
The bench of Justice Tejas Karia heard the matter and confirmed that injunction orders will be passed against websites involved in unauthorised use of her images. Senior advocate Sandeep Sethi, representing Rai, flagged websites like aishwaryaworld.com that falsely claimed to be her “official” portal. Another entity, ‘Aishwarya Nation Wealth,’ had even listed her as chairperson, though she had no association with it.
Sethi further revealed that unknown individuals were collecting money by misusing her name and circulating fake intimate images. He stressed that these were AI-generated and purely fraudulent. The court also asked Google’s counsel to take down the infringing links mentioned in the suit.
This is not the first such case. In 2023, the Bachchan family had sought legal action against false online claims about their daughter Aaradhya. The Aishwarya Rai Delhi HC Case underlines the urgent need to safeguard celebrity rights in the digital era.
