Telangana to Promote Bathukamma Festival Globally
The Telangana government has announced plans to promote the Bathukamma festival on a global scale to showcase the state’s rich cultural heritage. State Tourism and Culture Minister Jupally Krishna Rao emphasized that Bathukamma, a floral festival celebrated predominantly by women, is not only a symbol of Telangana’s traditions but also an opportunity to attract international tourism.
The minister revealed that efforts are underway to organize cultural exchange programs and exhibitions in collaboration with Indian embassies and diaspora communities abroad. Tourism packages focused on Bathukamma celebrations are being curated to draw attention from foreign travelers. Plans include partnering with airlines, producing documentaries, and running global social media campaigns.
Bathukamma is typically celebrated over nine days, coinciding with Navratri. Women create beautiful flower arrangements and participate in collective dances and prayers, celebrating femininity, fertility, and nature. The festival concludes with the immersion of the floral arrangements in local water bodies, symbolizing harmony with the environment.
Minister Rao highlighted that taking Bathukamma to the international stage will help position Telangana as a vibrant and unique cultural destination. He also called for local support to make the initiative successful, emphasizing that preserving and promoting cultural identity can drive tourism-led economic growth.
This move aligns with the broader goal of branding Telangana globally, not just as a tech hub, but also as a state rich in indigenous traditions.
