U.K. Bans Junk Food Ads on Daytime TV and Online to Curb Childhood Obesity
The United Kingdom has implemented a ban on advertisements for junk food on daytime television and online platforms, in a move aimed at tackling childhood obesity. The government cited evidence showing that food advertising influences children’s eating habits, shapes their preferences from a young age, and contributes to unhealthy diets.
Under the new rules, adverts for foods high in fat, sugar, and salt (HFSS) are prohibited during hours when children are most likely to be watching television or browsing online. The restrictions also apply to video-on-demand and social media platforms targeting UK audiences.
Health officials and policymakers have welcomed the ban as a step toward promoting healthier eating habits and reducing the risk of obesity-related illnesses such as diabetes and heart disease. The government emphasized that public health measures, including education and regulation, are crucial in shaping long-term dietary habits and safeguarding children’s well-being.
